Today I will discuss what separates a great website from the rest, essentially what are the goals of a website, and what each of those goals trying to accomplish.
The first goal of a great website is it gives your company a "face". Let me ask you this, how many times have you looked for a service or a product on internet and clicked on number of websites before you landed on one that you liked? Now think what made you choose that one website over the others? I am sure it was number of things, but one of them is the first impression. That is what I mean by a "face". A first impression is very important, we experience it every-time we meet our new clients, and same principle applies to a website. A great website will address this issue by having a proper layout, design and color use, the simplicity of it, and how the website captures your initial interest. All of these basic principles if structured properly will make your website stand out from the rest.
The second goal that a great website aims to accomplish is to relay relative information to your potential client using a properly written dialect. So many times I come across a website that seems to grab my attention but then I start reading a product or service description and I am lost, bored, resulting in me going to another website and doing business with someone else. I would have to say this is a number one mistake that many businesses make who have their own website that were done by an amateur. Every medium whether it is a book, newspaper, magazine, or web for that matter has their own style. They have those styles for a specific reason, to grab your attention, keep your interest, and in some cases persuade you. It is utmost importance that a website be copy written by a professional. A good copy written website will have relative information that is tailored to your target client, grabs attention from a potential client, make them stay on your website longer, and ultimately persuade them.
The third and last goal that a great website will accomplish is to properly communicate between you and your client. All website should obviously have a contact page with proper phone numbers, e-mail addresses, fax etc. That is good, but it is just the beginning. A great website will have "events" page that relays relevant information, it will have a blog page that will be updated weekly, and it will have an option for clients to sign up for news letters. This is important because it will remind clients about your services as well as provide relevant information, which will encourage potential clients to come to your website when they need their problems solved.
If your website accomplishes all of these three goals you will be well on your way to having a great website that does more then just sits in the vastness of internet among million other pages, it will start to generate additional revenue for you.
Eugene Yeroshevskiy
No comments:
Post a Comment